51 years following her death, Marilyn Monroe’s legacy still lives on! Yes, one of Hollywood’s late pinup girls has been chosen by Chanel as the new face of the brand’s Chanel No. 5 fragrance Fall campaign.
The brand just released the print version of the campaign (a video will soon follow) featuring a picture of Marilyn Monroe seductively carrying a bottle of the perfume. The picture was taken by photographer Ed Feingersh.
First introduced in 1921 by Gabrielle Chanel, who said that she wanted to create a “woman’s fragrance that smells like a woman”.
Past celebrity endorsers for perfume include Audrey Tautou, Brad Pitt in 2012, and Nicole Kidman following her mega success in Moulin Rouge.
So why Monroe? It turns out that the star was a big fan of the fragrance, even telling George Belmont, Marie Claire’s then Editor in Chief, “You know, they ask me questions. Just an example : “What do you wear to bed ? A pyjama top ? The bottoms of the pajamas? A nightgown?” So I said, “CHANEL No.5,” because it’s the truth… And yet, I don’t want to say “nude”. But it’s the truth.”
Sounds like a good enough reason to be chosen as the face of one of the world’s most iconic fragrances!
All Images are courtesy of Chanel.com and Google.